What is Branding and How Important is it to Your Marketing Strategy?
a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

We create and capture value for our clients and ourselves by designing compelling brand concepts and propositions, combining evidence-based methodologies, imaginative customer experience insights and fluent design, internet and intellectual property skills.

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