In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

1. Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
2. Sending emails designed to encourage customer loyalty and enhance the customer relationship
3. Placing your marketing messages or advertisements in emails sent by other people

Build sales volume with email marketing. Email Marketing can take on the form of email newsletters, and even coupons or promotional offers, unique to the recipient. Hostesses ONLY promoted spam-free emails and email marketing campaigns. This means that all recipients of email marketing emails are subscribers to the same spam and dead space requirements for regular web hosting sites found here, now.