SMS marketing is one of the most focused process & a skilful media technique to promote ones’ business. The process generally requires an SMS API which links a website to the SMS gateway through a short code. Once the link channel is established, the job of sending SMS’s is as simple as shooting emails across. SMS marketing has gained immense momentum in the past few years with the surge in telecom business across the globe.

There are generally three types of SMS services; the first one focuses on the pull aspect of the promotions, second on the push marketing and thirdly the SMS’s can be used as general advertising services.